About Behind the Wheel
I’m Rich Scherb, Founder of Behind the Wheel.
For more than 30 years in the automotive business, I’ve worked on both sides of the desk — from retail showrooms to consulting with dealerships across the country. I’ve seen how confusing, frustrating, and one‑sided car buying, selling and servicing can feel for everyday drivers.
Behind the Wheel was built to change that.
Here, I break down dealer jargon into plain language and share what really happens behind the scenes — without the hype and without catering to hardcore car enthusiasts. The goal is simple: give you the clarity, confidence, and tools to make smarter decisions when you buy, sell, finance, or service your vehicle.
Through video podcasts, PDF recaps, practical guides and specialized one-on-one consultations, I share the same insights I’ve used to train and advise dealerships, but now from your side of the table.
If you’re tired of feeling at a disadvantage in the dealership, you’re in the right place.
Our Mission
Behind the Wheel exists to help consumers make better automotive decisions by providing trusted education, advocacy, and real-world guidance for buying, selling, financing, and maintaining vehicles.
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With over 21 years of dealership experience and 15 years of automotive consulting experience, I bring expert-level insight into an industry where consumers are often under-informed and over-pressured. The goal is to bridge the knowledge gap between automotive professionals and everyday buyers.